13 Powerful Use Cases of Perplexity Labs Explained
In today’s fast-paced digital world, efficient research and actionable insights are paramount for students, business owners, and job seekers alike. Perplexity Labs, a premium feature of Perplexity, emerges as a game-changer, revolutionizing how we conduct deep research and generate high-quality outputs. This article delves into the diverse and powerful applications of Perplexity Labs, demonstrating how it can save you time and deliver superior results across various domains.
What is Perplexity Labs?
Perplexity Labs is a premium feature available exclusively to paid plan users of Perplexity. Pro plan users can utilize it up to 50 times a month, which is often more than sufficient for detailed research needs. Unlike standard searches, Perplexity Labs excels when you require very detailed research, complete with web applications and data assets. Its core strength lies in its unparalleled research power, allowing it to generate assets and outputs that are difficult to replicate with other AI coding tools.
Transformative Use Cases of Perplexity Labs
Perplexity Labs offers a wide array of functionalities, making it a versatile tool for various professional and personal needs:
- Personalized Financial Consulting & Investment Strategies: Perplexity Labs can act as a financial consultant, helping users create detailed investment strategies. By inputting personal financial details like income, age, marital status, retirement goals, and expenses, it generates an interactive dashboard. This dashboard allows users to adjust parameters like monthly SIP amounts to visualize different outcomes and helps in building aggressive portfolios to meet financial goals, providing highly detailed information on potential growth.
- Momentum Trading Strategy Recommendations: For traders, Perplexity Labs can recommend momentum trading strategies for specific stocks (e.g., Apple stocks around a DC event). It provides detailed analysis and an interactive dashboard showing key metrics like total trades analyzed, best strategies, and overall win rates.
- Startup Comparative Analysis for Investment: Before investing in startups, Perplexity Labs can perform comprehensive comparative analyses between companies (e.g., Ola Electric vs. Ather Energy). The analysis covers product lines, pricing, brand positioning, market share, customer perception, and marketing strategies. The findings are presented in a side-by-side report with interactive charts and a dashboard that visually compares market share, revenue, key differentiators, product portfolios, financials (highlighting losses), and provides a SWOT analysis and recommendations.
- Smart Shopping Assistant & Product Comparison: Perplexity Labs serves as an excellent shopping assistant, helping users research and compare products. For instance, when comparing wireless microphones, it analyzes specifications, audio quality, connectivity, battery life, pricing, and user reviews. It provides a side-by-side comparison table, visual charts (like radar charts for performance benchmarks), and recommends the best choice based on user needs (e.g., budget-conscious, professional).
- Personalized Travel Planning: The tool can assist in planning trips by recommending high-quality travel gear (cameras, backpacks, hiking boots) within a specified budget, considering destination-specific conditions like heat and humidity. For family trips, it can provide a comparison table of hotels with ocean views, including total costs and amenities, alongside recommendations for nearby attractions and family-friendly restaurants. The user-friendly design of the outputs enhances the planning experience.
- Business Expansion & Market Research: Business owners can use Perplexity Labs to identify the best markets for expansion. By providing details about an existing business (e.g., a premium gym), it analyzes market trends, demand, competition, regulatory environments, consumer demographics, and local challenges. The findings are presented in a comparative dashboard with interactive maps and charts, including a scoring system for market potential, aiding strategic decision-making.
- Lead Generation & Prospect Identification: For consulting firms or businesses seeking new clients, Perplexity Labs can create potential customer lists. Users can specify target companies (e.g., B2B American companies in development stages needing AI empowerment). It generates a dashboard listing companies with their funding, stage, average valuation, CEO information, contact details, business introduction, addresses, and other specific details, complete with filtering options.
- Creative Content Development: Perplexity Labs can assist in creative endeavors, such as developing film concepts. It can generate a short film concept in a specific style (e.g., sci-fi noir) with nine storyboards and a full screenplay, providing an excellent starting point for creative processes.
- Educational Presentation Generation: Teachers and students can utilize Perplexity Labs to create slide presentations. For example, it can generate a presentation on biomes for a sixth-grade class, including a dedicated slide for each major biome with AI-generated photos and bullet points of key information. This feature makes learning and teaching more engaging and visually appealing.
- In-depth Research with Sources: A fundamental strength across all use cases is Perplexity Labs’ ability to conduct deep-level research and provide full sources for the information presented. This ensures accuracy and allows users to verify details independently.

Why Perplexity Labs Stands Out ?
What truly sets Perplexity Labs apart is its ability to deliver highly personalized and detailed responses. The more context and specific details you provide in your prompt, the better and more tailored the output will be. Its capacity to generate interactive dashboards, visual charts, and detailed reports makes complex information easily digestible and actionable. It goes beyond mere summarization, offering explanations, details, and insights that enhance understanding.
In essence, Perplexity Labs acts like a hyper-efficient, personalized research team and data visualization expert, all rolled into one. Instead of sifting through countless Google searches or juggling multiple tools, it brings all the necessary research, analysis, and presentation into a single, intuitive platform.
Ready to experience a new level of research and productivity? Upgrade your Perplexity account and explore the power of Perplexity Labs today!